Hit your milestone.
Fundraise, profitability, sale — there's a finish line you're running at, and something's keeping you from it. We find it, work backwards from the goal, and avoid the cliff.
Founder Coach · Advisor · Operator
Helping great founders become great CEOs.
Your startup is unique. Your problems are not. I've been a founder, a CEO, an operator, and an investor, and I've worked with hundreds of startups — as have my partners at ETW. We've seen this movie before, and we're here to help founders avoid the errors that have doomed so many others.
In the field. Working sessions, offsites, late-night calls.
Working session
With a founder
Speaking
01 · Practice
What I actually do.
Four problems I help founders solve. Most engagements touch all of them.
GTM that compounds.
When the curve isn't bending, we pull GTM apart and iterate until it does. Understand the motion you actually have, then build the one you need.
Hire A-players.
Your team is your company's DNA. The better the team, the more you can run in parallel — and the faster the company can move. We sharpen the bar and the process behind it.
Get leverage.
Working harder isn't the answer. You have to lead people, not be the bottleneck on every problem. Which means working on yourself first.
From a client
"He doesn't help you feel better about the company. He helps you see it. After that, you can't unsee — which is exactly the point."
CEO · Series B SaaS · 220 people
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Interested in working together?
If you're building something meaningful and want sharper thinking, harder truth, and stronger execution, let's talk.